eCommerce is changing the world, but not in the way that most people think. Contrary to the consumer-focused narrative that has brick and mortar retailers rushing to get online, the biggest changes are coming to business-to-business transactions. In fact, according to Forrester research, B2B ecommerce sales reached $1.7 trillion in 2021.
There’s no waiting this one out. Manufacturers are creating their own ecommerce platforms and attempting to do end-runs around their distributors. But middle-market distributors shouldn’t lose heart; manufacturers don’t currently have the ability to fill complex, multi-source orders. And they don’t have Billtrust eCommerce.
We’re the experts in creating B2B webstores for middle-market distributors. They’re configurable, easy to launch and integrate with leading ERPs. Our mission is to put ecommerce in reach for businesses like yours.
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