Many people have asked me why Billtrust hasn’t responded to one of our competitors who is blatantly misstating facts about our company. My response is that I’m so intrigued by their marketing strategy. Billtrust is solely focused on serving its clients and delivering the most innovative AR solutions that deliver positive business outcomes.
This competitor’s strategy is not working out very well for them. We see it in the mass of enterprises who are leaving them in droves and coming to Billtrust. Why? The overwhelming reason is that customers have not had a good experience with them and don’t feel supported. They’ve also told us that their solution isn’t delivering on what was promised or the business outcomes customers expect.
This shouldn’t come as a surprise, as analyst firm Gartner very clearly warned enterprises about this company in the Magic Quadrant for Invoice-to-Cash Applications, published in May of 2024. Gartner listed the following biggest cautions or ‘weaknesses’ for said competitor:
- Lack of innovation: Lowest revenue per employee ratio indicating they have limited product innovation impacting their ability to grow revenue.
- Lack of customer support: Higher turnover in employees than their peer group and reduced staffing in key functions such as sales, marketing, implementation and customer support.
- Poor product implementation: Clients report severe delays in implementation and lack of preparation support, timeliness or readiness checks.
Do those attributes describe a company you want to do business with? Do they build confidence in making a career defining decision that puts your reputation on the line? Does this sound like a company who puts their customers at the center of everything they do? Well, you know the answer to that.
Another well respected source for peer insights is G2. Billtrust has been the leader in Accounts Receivable software across Enterprise and Mid-Market for the last four years. In fact, 91% of the hundreds of G2 reviews score Billtrust a 4 or 5 out of 5 and say the following:
- “Great customer support”
- “Just amazing and very helpful support”
- “Best invoice processing application”
At Billtrust, we are 100% focused on partnering with our clients to achieve their business and financial goals – to accelerate cash flow, mitigate risk, grow and retain their customers and optimize efficiencies.
Finally, we respect our customers and partners too much to insult their intelligence. We know that anyone reading our competitor’s propaganda will question its validity. Billtrust is not concentrating on how our competition is misrepresenting itself and us in the market. We are not deviating from our number one focus – our customers and any company in the world that is looking to digitally transform their accounts receivable to accelerate cash flow, mitigate risk, grow and retain customers and improve efficiency. And we’ll do that leading with our values including transparency and honesty.
Billtrust pioneered this market 24 years ago and has continued to innovate by offering the most robust, AI-powered AR software and payment solutions in the market. We promise to focus on your needs and objectives and not spend time trying to make ourselves look better than a competitor with misinformation.
Case studies: Find out what companies like yours achieved using Billtrust solutions